Brand health monitoring & report

Always-on tracking collecting real-time data of social disucssion and disucussion sentiment about brand. Providing clear measurement insights of brand’s online present for better quick reaction & further planning in responding to consumer’s concerns & complains. Competitors PerformanceMultiple tracking for clients & their competitors providing constant up-to-date statistic comparison between brands revealing competition advantages recognized by consumers. Providing better understanding of online social competition and better planning to win consumers’ favor in certain brands/service aspects.

Methodology

  • Brand online Penetration
  • Sentiment Analysis
  • Share of voice
  • Sentiment drivers
  • Brand resonance
  • Customer Perception

Our deliverables

Brand and competitive performance

Report all key metrics such as: Buzz volume, buzz trend, share of voice, sentiment,. to capture consumer insight about the behaviour towards the brand.

Media and channel performance

Identify top sources, top thread, hot topicsand influences with buzz volume, engagement rate, sentiment rate,… Share of voice of Owned/Earned/Paid media of brands and competitors.

Key attributes of brand/competitor

Analysis key attributes of brands and competitors with volume and sentiment.

Demographic

eDemographic of brand’s social audience with genders, ages, locations, educations, contact numbers,…

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