Trend spotter

Trendspotter uncovers spontaneous listening target group of mentions to reveal their most discussed topics. Insights from these Topics can be used to create campaigns or engagement strategy.

Methodology

  • Live Dashboard Access
  • Real time detection and alert of potential crises
  • Understand fully about brand: share of voice, brand
  • Real time detection and alert of potential crises
  • Live Dashboard Access
  • Real time detection and alert of potential crises
  • Understand fully about brand: share of voice, brand
  • Real time detection and alert of potential crises

Our deliverables

The purposes of conducting a Trend spotter report :

  • Identify and analyze content angles of a Target consumer group’s discussion trends and hot topics.
  • Identify new marketing passion point for a brands/products.
  • Identify new campaign content and creative strategy.
  • Indentify hottest topics/products of the week/bi-week/months (What in hot in social).

The following broad categories of interest will be used as a guidelines, but not limit to within this list for our analysts to scan through discussions to spot emerging topics

MUSIC

Hottest music trends discussed and shared by teens and yound adults on Social. E.g: Rap, Cover, EDM,...

HEALTH

Most-discussed topics about Health on soical, including Diseases and way to have goood health. E.g: Healthy and harmful fooods, diet, cancer, colon detoxing,...

SPORT

The most discussed topic in Sport category, sport shows and events, including traditional sports like Soccer and trendy sport like Skateboard

TECHNOLOGY

Hottest trends amon technology that get the talks going: Wearable, smartphones, virtual reality,...

SCHOOLING

Top concerns by students about their studying and most-discussed topic at schools. E.g: Entrance Exam, Study abroad, part-time jobs,...

PARENTING

What do parents who have babies talk about?
Biggest concerns about Baby care, including questions, experience sharing, own stories,... on social. E.g: Baby care products, family,...

LOVE / SEX / DATING / GENDER

Main themes of discussions about Love/Sex/Dating/Gender on Soical. E.g: Pragmatic, singleness, sex before marriage,...

BEAUTY

Most popular beauty enhancing methods. Beauty tips, advices,... and all related concerns shared on soical. E.g: Cosmetic products, natural beauty enhancers,...

PREGNANT MOMS

What do pregnant women talk about. E.g: Treatment, Moming sickness, mother care, pregnancy care,...

LIFE

Traveling/ Discoveries, Eating, Celebrities, Fashion, Movies, Family and Enterainments

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